What Is Content Marketing?
Joe Pulizzi, Founder and President of the Content Marketing Institute describes Content Marketing in this way:
“Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.”
Why Do I Need Content Marketing?
The simple axiom driving this is that the more valuable content you supply to prospects and customers, the more knowledgeable they become, and the greater chance you will be rewarded with their business. If it’s done on a consistent basis you build trust, authority and engagement further increasing the chance of being rewarded by business from your target audience.
As with SEO creating content is both art and science. The art is in publishing content in such a way as to engage your target audience and do it consistently. Content that solves consumer problems, that educates and informs them, that entertains them. The science is structuring it in such a way as to hook the reader and make it search engine friendly.
I Don’t Have the Time!
Creating content can be time consuming and it requires dedication. If you can’t invest the time or you’re not comfortable writing don’t worry we can do that for you.
We ghost write blogs and write web content. If you are comfortable writing we can edit for web readability and search engine friendliness. We also provide blog coaching, create publishing schedules, tailor content for distribution via multiple channels and produce videos.
We have you covered in all aspect of content creation, publishing and distribution.
We offer a wide range of content marketing services to suit every budget. Call us on 505 250 1990 – we’d love to discuss your next project with you.