Educational Audio Productions
The Project Brief
Educational Audio Productions produced the first audio companion for the Level 1 Chartered Financial Analyst Curriculum. Thousands of students worldwide take the CFA Institute’s course and are certified as Chartered Financial Analysts on successful completion. The Audio companion is designed to complement the learning process and increase absorption and understanding of the course materials.
The project brief was simple – build an online platform to sell and digitally deliver the audio companion.
- Build an eCommerce solution
- Build a membership platform
- Build an affiliate marketing platform
- Integrate with a Content Delivery Network
- Provide the ability for the client to manage and maintain the website
The challenge was both technical and in the marketing. A website needed to be built that could deliver a high volume of large file sizes. In addition, although the target market is considered captive, i.e. students of a specific curriculum, no access was given to that market by the educational authority.
We built the platform using the following components:
- The Amazon S3 content delivery network was used to store and deliver the curriculum files.
- A membership platform was built enabling each student to conveniently access on demand each section of the curriculum they were studying.
- An e-commerce solution was implemented to facilitate the purchases
- An affiliate marketing platform was integrated enabling the CFA societies worldwide to promote the audio companion and receive a commission for each one that was sold via a visitor from their website. This together with a PPC campaign provided the marketing solution required to gain direct access to the students.
All the technical components integrated smoothly and the platform is 100% functional. Month on month sales are increasing significantly. The Educational Audio Productions website.
We’d love to discuss building you an online presence that gets you more customers and makes you more sales. Call us on 505 250 1990.
- Created messaging
- Set the Goals
- Ongoing Marketing Consultancy
- User Interface
- Content Architecture
- Membership Platform
- Affiliate Marketing Platform
- CDN Integration
- Responsive Design for Mobile Devices
- Affiliate Marketing
- Banner Ad Creation