Isaac Sherman – Race Car Driver
The Project Brief
Create a website with an integrated social media strategy to brand and develop a fan base for Isaac Sherman
About the Client
Isaac Sherman is a naturally talented, extremely gifted, 18 year old race car driver. He is currently competing in the INEX Legends Car Series, asphalt oval, road course and dirt venues. He has won multiple feature events and championships including New Mexico Road Race Title, 2010, 2011, 2012. Las Vegas Silver State Title in the Young Lions Division, INEX’s World Point’s Champion 2010, as well as the 2012 Silver State Road Course Champion-Pro Series.
In 2011 and 2012, Isaac advanced his racing career with experience in Late Model Stock Cars, Modifieds, and the K&N Nascar Series. His goal is to race professionally and his website is an important part of his strategy to reach that goal.
The website has two primary objectives:
- Brand Isaac Sherman and build a connected and engaged fan base
- Attract corporate sponsorships
We can’t yet discuss the website strategy until it goes live. Suffice to say there will be a lot of real time connectivity through social media channels with Isaac Sherman himself, plus plenty of in-car “Go-Pro” video enabling the viewer to ride shotgun with Isaac during his races.
We’d love to discuss building you an online presence that gets you more customers and makes you more sales. Call us on 505 250 1990.
- We segmented the target markets
- We set the strategic goals
- We set the conversion targets
- User Interface
- Content Architecture
- Responsive Design for Mobile Devices
- Content Creation
- Content Marketing
- On-page & off-page SEO
- Email Marketing