A Love For Life
The Project Brief
“A Love or Life” is a residential assisted living facility in Albuquerque, New Mexico. Its’ residents are suffering in varying degrees of some form of dementia including Alzheimer’s Disease.
- Create a brand that embodies the spirit of opening a new chapter in life, one of love, joy and happiness.
- Create a website that is modern, stylish and easy to navigate for the targeted senior market
- Build trust and authority in the brand and the owner
- Create a resource for anyone interested in assisted living
- Generate leads
The primary challenge was to create and build a brand that flys in the face of traditional assisted living branding. The “A Love For Life” brand stands for new beginnings promising love, joy and laughter. Traditional branding in this space speaks more to closing the final chapter of your life.
Content marketing was the key to engaging the target audience with the brand and its core values. Extensive use of video featuring staff and residents enabled the audience to glimpse inside daily life, and discover for themselves how the spirit of life, love and laughter permeated throughout every aspect of “A Love For Life” operations.
In addition a blog is utilized to not only convey the brand values but underscore the level of professionalism and expertise in running the operation. It builds trust and authority and establishes Roann Sexson, the owner/operator as a leader in her industry.
Within 6 months the facility was full and has had a waiting list ever since, a remarkable achievement in such a competitive business. A second facility is in the planning stages. The A Love For Life website.
We’d love to discuss building you an online presence that gets you more customers and makes you more sales. Call us on 505 250 1990.
- Create Branding
- Set the Goals
- Ongoing Marketing Consultancy
- User Interface
- Content Architecture
- Responsive Design for Mobile Devices
- Content Marketing
- Blog Creation, Coaching
- Video Production
- eBook Production
- Slideshare Presentations
- LinkeIn Marketing
- On-page SEO
- Admin and Content Management Training