Pharaoh Hound Club of America
The Project Brief
- Modernize the current website design
- Promote the attributes of the Pharaoh Hound Breed
- Provide information relating to the breed standard, best practices for raising and caring for Pharaoh Hounds, and information for prospective new owners of the breed
- Provide a membership area for members only
- Provide the ability for the club to manage and maintain the website themselves
The primary challenge was to promote the attributes of the Pharaoh Hound in such a manner as to make the club proud of the breeds’ five thousand year heritage.
A discovery session with board members identified the following important breed attributes:
- Regal – as befits the original Egyptian Pharaohs who owned the hounds five thousand years ago
- Strong and Determined hunters
We decided the best approach to take was to create a handful of large signature images and rotate them on the home page. They had to be visually striking enough to capture the immediate attention of a website visitor. Each content section also used multiple images to promote the versatility and character of the breed.
In addition a membership section was created and a blog to promote various Pharaoh Hound Activities and Events.
The Pharaoh Hound Club are extremely pleased and proud of their new website and are actively using it to much greater effect as a resource for their membership.
We’d love to discuss building you an online presence that gets you more customers and makes you more sales. Call us on 505 250 1990.
- Identified the Key Messaging
- Set the Goals
- Provided Marketing Consultancy
- User Interface
- Content Architecture
- Responsive Design for Mobile Devices
- Content Editing
- Image Processing
- On-page SEO
- Blog Creation, Coaching
- Admin and Content Management Training