Content Marketing generates leads, increases revenues and costs 61% less than traditional marketing techniques. Pretty shocking stuff! Let’s look at the facts:
- B2C companies that blog generate 88% more leads than those that don’t
- B2B companies that blog generate 67% more leads than those that don’t
- Blogs on company sites result in 55% more visitors
- Blogs give websites 434% more indexed pages
- Blogs give websites 97% more inbound links
- 57% of marketers acquired customers from blogging
- 62% of companies find customers via LinkedIn
- 52% of companies find customers via Facebook
- 44% of companies find customers via Twitter
- Blogs are 63% more likely to influence purchase decisions than magazines
- 70% of consumers prefer getting to know a company via articles rather than ads
- 60% of consumers feel more positive about a company after reading custom content on its site
- Inbound marketing costs 62% less than traditional outbound marketing
These facts and more can be found in Hubspot’s 120 Awesome Marketing Stat, Charts & Graphs
What Is Content Marketing?
Joe Pulizzi, founder of the Content Marketing institute, defines it this way
“Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.”
The content can take many forms and be delivered in many different ways but the goal is clear – to attract your audience around your campfire. If you consistently deliver relevant and valuable content to your customers and prospects you will ultimately be rewarded with their loyalty and business.
The History of Content Marketing
Content Marketing is not new. Brian Clarke in this Forbes article “The Perfect Marketing Strategy for Soap, Soda , and Startups” describes how Proctor & Gamble in the depression era 1930’s produced radio shows broadcasting compelling stories of families facing strife, drama, joy and pain. In 1956 they debuted their TV series “As The World Turns” – the first “Soap Opera.” 80 years ago Proctor & Gamble were consistently delivering relevant and valuable content to their target audience and look where the brand is today.
Now Here’s The Good News For Small Business
Content Marketing is not the sole purview of the Fortune 500 companies. There is no barrier to entry for any sized business. If you can tell a good story and have the platforms in place to deliver it, you can start today! (The main platforms being website, blog and social media channels.)
The story is uniquely yours. It needs to be relevant and have value to your customers and prospects. It should inform, educate, entertain and solve your customer’s problems. But above all it should be authentic. The passion you have for your business should come through in your content creation and connect with your target audience.
You’ve seen the facts. Content Marketing generates leads, increases revenues and costs 61% less than traditional marketing techniques. If you need advice on how to get started contact me for a free consultation.
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